My latest blog post on Recruitics’ website provides a high-level outline for how employers can build recruitment marketing strategies to help support their seasonal hiring plans.
Learn how companies should optimize their recruitment strategies for seasonal hiring and actionable steps that are in sync with the current market.
As with all marketing strategy, this guide begins with market research and gathering the relevant data to create a data-driven plan.
With data, companies can understand the performance of their jobs across all sources – which helps companies plan the roadmap for success. Without quality analytics, companies might be making budgeting decisions off of intuition rather than insights – which isn’t an effective way to strategize.
To learn more about talent attraction, programatic job advertising, reaching diverse audiences, employer branding, and engaging with candidates please give my blog post a read. And thanks again to Recruitics for the opportunity to share my insights and ideas on their platform!
I’m excited to share that I will soon begin working with Recruitics as a Marketing Strategist! Recruitics is a data-centric recruitment marketing agency that makes it easy for the world’s leading brands to attract and hire great talent.
In my new role, I’ll be helping staffing agencies, fast-growing startups, and Fortune 500 companies attract top talent at scale using digital marketing via Recruitics groundbreaking Analytics and automation platform to help optimize job advertising strategies. I’ll be based out of our New York City office, with Recruitics recently expanding its regional growth with offices in London, Wilton, and Atlanta.
Today is World Sight Day, a global holiday established by the UN’s World Health Organization to raise awareness about eye health and bring attention to blindness and eye health. To celebrate, today HelpMeSee submitted over 12,000 signatures to our petition calling on the United Nations to support an increase of training for cataract specialists needed to treat the millions of cataract blind around the world.
According to the WHO at least 20 million people are blinded by cataracts, despite the fact that sight can be restored by a low-cost surgical treatment, mostly due to poor access to health care in developing countries. Earlier this year I took on a new role as Content Marketing Manager with HelpMeSee to tackle this growing global health issue, including helping raise awareness and activism through this petition.
As part of my new role, I was asked to help represent HelpMeSee at the UN, using our NGO’s special consultative status with the Economic and Social Council. Then we decided to combine our UN advocacy with another common marketing goal: growing our list of supporters (and maybe leads as future donors) for email marketing outreach. So we partnered with Care2, a leading social network for philanthropy and activism, to share our UN petition with their growing audience.
Bringing it all together was our marketing funnel: we built a series of landing pages to share the petition, designed to convert interested advocates into active petition signers who would join our email database. At the top of that funnel we utilized our Google Ad Grant, available to any non-profit to looking use AdWords’ search engine marketing tools, to introduce thousands more to our cause through relevant search ads driving to the petition. This campaign worked in tandem with Care2’s support, adding 29% more signatures above our 10k goal! Along the way I learned more about tools like Unbounce and MailChimp then I ever thought possible, and HelpMeSee qualified to Google Ad Grants Pro (4x the total funding) by optimizing search ad spending to 99% efficiency for consecutive months.
I’m proud of the awareness we raised and support we’re building towards a critical public health challenge, and now I’m looking forward to delivering the thousands of signatures we gathered to the UN! But it’s not too late to add your name to the list- you can read the full petition and sign today here:
More than 20 million people are needlessly blind due to untreated cataracts. Tell the UN: I support training of cataract specialists in the developing world. (11947 signatures on petition)
Let’s face it: “content” is dirty word in many corners of the internet. At best content marketing is misunderstood by clients, and at worst it’s the illegitimate lovechild of black-hat SEO “ninjas” and “social media experts”. Maybe that’s why so few marketers want to talk about their content strategy and inbound marketing efforts.
But content marketing is no secret, even if it’s misunderstood by so many people. Perhaps that’s because “content” is such an all-encompasing term, covering everything from blog posts and social media updates to presentation decks and infographics and much more, that content marketing remains vague to many of our clients. And because our clients have different business goals and audience opportunities, it seems unlikely we’ll ever come up with a better term to describe all the media tactics we can pursue to help build businesses using content marketing strategies.
In March 2015 dot-com domains turn 30 years old, and coincidently I will as well. The first “.com” domain was registered on March 15, 1985, some 6 years before the launch of the world-wide-web in 1991, and since then nothing has ever been the same.
Like many Millennials now entering their middle ages, I’m nostalgic for nearly everything from my youth, including the old websites we grew up browsing. So I thought it might be fun to surf down memory lane, comparing the top websites from back-in-the-day with their modern counterparts. Combining tools like the Internet Archive’s Wayback Machine (which catalogs snapshots of the web) with publicly available data on web usage in the U.S., here’s a look back at the top websites in 2005 compared to those in 2015: Continue reading Networked Nostalgia: The Internet and Web Enters Its Middle Ages→
Stop me if you’ve heard this one before: internet service providers want to create a “fast-lane” for certain websites (namely those who pay for the privilege) at the expense of effectively slowing down other websites. If it seems like we’ve been defending the principles of Net Neutrality for at least a decade you’re not far off (myself included during my early blogging days), but telecom companies continue to spend millions of dollars every year to lobby for policies designed to create an uneven playing field from which they profit but at the expense of consumers. Today I’ve joined thousands of bloggers and websites by participating an Internet Slowdown protest, simulating the same slowdown we might experience if ISPs are able to remove Net Neutrality rules set by the FCC.
First let’s make sure we understands what Net Neutrality is: a guiding principle of the internet that the web should be open and level-playing field for all websites. For the uninitiated, talk show John Oliver has an excellent primer on Net Neutrality and why it’s important: Continue reading Defend the web: Why I Support Net Neutrality→
Today consumers own more devices than ever before, and the greatest growth comes from digital devices, many of which didn’t even exist a few years ago. If fact, according to Nielsen’s recent Digital Consumer Report (full disclosure: I helped research and create this report) not only do the majority of Americans now own smartphones, but during 2013 time spent accessing the internet using smartphone apps (34 hours per person on average) surpassed time spent surfing the web on computers (27 hours on average). Whether consumers using the devices to access media or connect with one another, advertisers and marketers must follow consumer’s eyeballs as they jump across multiple screens and platforms.
Comparing how the Presidential candidates are using new media this year, the 2008 race looks like the social media stone age. Back then Myspace was still the largest social network, Facebook was considered a mainstay for mostly students, and the most followed account on Twitter was then candidate Barack Obama. That campaign was noted for it’s pioneering use of new media, at a time when few politicians had social media profiles, but the benefits were immediately understood and adopted by nearly every campaign since 2008.
I was lucky to have a front row seat to the communications changes taking place that year, both as one of the early adopters of Twitter (when the site had only a million users) and as a graduate student in DC studying public communications. That fall I was enrolled in Matthew Nisbet‘s course in Communication Theory, learning all about agenda setting by the newsmedia and the role of opinion leaders in swaying public opinion. The 2008 elections proved a great working example to apply the theories I was learning. Continue reading Agenda Setting: How social media empowers opinion leaders and influences voters→
As television networks kick off the upfronts introducing new programs and picking up where existing series left off, there is increasing conversation about using social media to connect fans and viewers with their favorite shows, as well as how many may be cutting-the-cord altogether. Full disclosure: I’m an employee at Nielsen, who have a great perspective of cross-platform insights into what consumers watch, but the measurements shared in this post are my own and are not necessarily shared by my employer.
First, here’s a funny and surprisingly accurate primer on how TV viewing is measured in the US (from Jess3 and ESPN):
Behind the Scenes Video: http://vimeo.com/28914706 ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting-at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.
Appointment Viewing
For the last two years I’ve been using social media tools like Get Glue, Miso, and IntoNow to track my viewing and to share my favorite TV shows with friends. These social networks use websites and smartphone apps to encourage more social viewing, opening up the sometimes isolated TV watching experience by connecting viewers who check-in to the same program and generating conversations among fans of the shows. For example, here are some of the shows I’ve checked-in to most recently: Continue reading TV by the Numbers: How I cut-the-cord and share my viewing online→
Ever since I started blogging in 2004 I’ve been trying to better understand my audience of blog readers through stats like unique visitors, pageviews, social media shares, or the number of comments readers add to each post. Analyzing these data points gives me a better a understanding of which pages interest my visitors most, and helps me think of new blog posts I hope will resonate with my audience. As an online marketing strategist I also try look at how readers come to my blog, focusing my efforts on what content I can offer which will introduce new readers to my blog, as well as how to connect with them outside my own website.
In the interest of trying to become more transparent as a blogger, here’s a look back measuring my own blog’s audience during 2011:
A New York City subway train holds 1,200 people. This blog was viewed about 4,900 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people.
In 2011 there were 15 new posts on the blog, growing the total archive on this blog to 61 posts so far.
Twitter and Facebook were my main sources of referral traffic, but increasingly Google+ brought new readers to my site.
I’ve had far fewer comments in 2011 than in previous years, and average less than a comment per post.
My most read posts in 2011 were actually from previous years, bringing in visitors searching for “Twitter internships” and how to become “Social Media Marketers“, showing the long-term value of SEO built through blog writing.
been defending the principles of Net Neutrality for at least a decade you’re not far off (
