Programmatic advertising platforms provide insights into candidate behavior and engagement. Employers can use this data to continually refine their job listings and application processes, ensuring they align with candidate preferences and expectations.
This data-driven decision-making provides the facility for continuous improvement and helps to ensure companies have a candidate-centric approach. When it all comes together, this can raise recruiting efficiency, significantly improving the candidate experience.
To learn more about the benefits of programmatic advertising on the recruiting and hiring process, read the full post on Recruitics’ blog.
Category Archives: Strategy
New Recruitics blog post: How to Improve Recruiting Efficiency
A carefully-crafted, well-maintained recruitment marketing process casts a wide net to reach candidates within the talent pool. Then, a company can utilize technology to funnel candidates with the right skills and qualifications to support the hiring process. This helps enhance efficiency – which is essential if companies wish to remain competitive.
New Recruitics blog post: Using Marketing Strategy to support Seasonal Hiring goals
My latest blog post on Recruitics’ website provides a high-level outline for how employers can build recruitment marketing strategies to help support their seasonal hiring plans.
As with all marketing strategy, this guide begins with market research and gathering the relevant data to create a data-driven plan.
With data, companies can understand the performance of their jobs across all sources – which helps companies plan the roadmap for success. Without quality analytics, companies might be making budgeting decisions off of intuition rather than insights – which isn’t an effective way to strategize.
To learn more about talent attraction, programatic job advertising, reaching diverse audiences, employer branding, and engaging with candidates please give my blog post a read. And thanks again to Recruitics for the opportunity to share my insights and ideas on their platform!
Career update:
I’m joining Recruitics!
I’m excited to share that I will soon begin working with Recruitics as a Marketing Strategist! Recruitics is a data-centric recruitment marketing agency that makes it easy for the world’s leading brands to attract and hire great talent.
In my new role, I’ll be helping staffing agencies, fast-growing startups, and Fortune 500 companies attract top talent at scale using digital marketing via Recruitics groundbreaking Analytics and automation platform to help optimize job advertising strategies. I’ll be based out of our New York City office, with Recruitics recently expanding its regional growth with offices in London, Wilton, and Atlanta.
Straight Out of Content: 7 simple strategies to rebuild your blog’s content calendar
Let’s face it: “content” is dirty word in many corners of the internet. At best content marketing is misunderstood by clients, and at worst it’s the illegitimate lovechild of black-hat SEO “ninjas” and “social media experts”. Maybe that’s why so few marketers want to talk about their content strategy and inbound marketing efforts.
But content marketing is no secret, even if it’s misunderstood by so many people. Perhaps that’s because “content” is such an all-encompasing term, covering everything from blog posts and social media updates to presentation decks and infographics and much more, that content marketing remains vague to many of our clients. And because our clients have different business goals and audience opportunities, it seems unlikely we’ll ever come up with a better term to describe all the media tactics we can pursue to help build businesses using content marketing strategies.
So to help demystify content marketing, I’d like to share some strategies for one of the most common problems my clients run into: updating a blog and maintaining a content calendar. Even the most experienced copywriters and content marketers run out of fresh blogging ideas every once in awhile, so here’s a few common blog post types that can help you get the blog back on schedule: Continue reading Straight Out of Content: 7 simple strategies to rebuild your blog’s content calendar
Networked Nostalgia: The Internet and Web Enters Its Middle Ages
In March 2015 dot-com domains turn 30 years old, and coincidently I will as well. The first “.com” domain was registered on March 15, 1985, some 6 years before the launch of the world-wide-web in 1991, and since then nothing has ever been the same.
Like many Millennials now entering their middle ages, I’m nostalgic for nearly everything from my youth, including the old websites we grew up browsing. So I thought it might be fun to surf down memory lane, comparing the top websites from back-in-the-day with their modern counterparts. Combining tools like the Internet Archive’s Wayback Machine (which catalogs snapshots of the web) with publicly available data on web usage in the U.S., here’s a look back at the top websites in 2005 compared to those in 2015: Continue reading Networked Nostalgia: The Internet and Web Enters Its Middle Ages
Why Did Apple Announce Its Watch So Early? A Strategic Marketer’s View
Today Apple is expected to unveil its new Apple Watch (finally), but six months ago it wasn’t clear to everyone why Apple announced their newest product so early. So that same day in September I wrote this blog post about why Apple might have announced their newest product so far in advance, from a marketing strategist’s perspective.
Post originally appeared on September 9th, 2014 on MattHurst.com: Continue reading Why Did Apple Announce Its Watch So Early? A Strategic Marketer’s View
Late Majority: How Smartphones Matured the Mobile Market
In 2012 smartphones became the majority of mobile handsets in the U.S. for the first time, keeping hundreds of millions of Americans constantly connected to the mobile web and increasingly using apps. This was a change many had anticipated, including yours truly who wrote about best practices for the mobile web way back in the first month of this blog circa 2009, naive to the changes smartphone apps would have on consumer’s daily activities. As far as predictions go I missed the mark a bit, though hardly as far off as Steve Balmer. It’s another example of how it’s hard predict how consumers will embrace and use technology until it’s in their hands.
Back in 2009 I was just another early adopter hoping on the iPhone’s bandwagon, and like many early adopters in Roger’s diffusion of innovation model I found new ways to make my smartphone fit my internet enabled lifestyle; none of which would pursued my parents to buy smartphones of their own. But it was clear which way the wind was blowing in digital: the future would be increasingly high-speed on mobile, and smartphones would reshape how we use the internet.
We can use this same approach – measuring the trends in mobile – to anticipate what’s next in the market. Today smartphones make up nearly two-thirds of mobile phone owners (65%) in the U.S., putting these devices in the “late majority” phase of adoption. That means the exponential growth we’ve seen in mobile is likely to begin tappering for smartphone makers, though providing more opportunities for publishers and marketers alike in the years to come.
To help tell the story of how the smartphone market has reshaped mobile and visualize the current state-of-mobile, I built an infographic (see below). First a disclosure: I created the infographic using publicly posted data published an industry-expert source (Nielsen) who are also my employer, though the ideas shared on this blog are my own (see my policy page for full disclosure): Continue reading Late Majority: How Smartphones Matured the Mobile Market