Programmatic advertising platforms provide insights into candidate behavior and engagement. Employers can use this data to continually refine their job listings and application processes, ensuring they align with candidate preferences and expectations.

This data-driven decision-making provides the facility for continuous improvement and helps to ensure companies have a candidate-centric approach. When it all comes together, this can raise recruiting efficiency, significantly improving the candidate experience. 

To learn more about the benefits of programmatic advertising on the recruiting and hiring process, read the full post on Recruitics’ blog.