Tag Archives: tablets

Broadcast, Measurement, Mobile, Visualization, Work

Hitchhiker’s Guide: Mapping the Consumer Media Universe

Mapping the Media Universe as a solar system of devices
(click to enlarge the Media Universe infographic)

The media universe is constantly expanding, so as consumers adopt more devices and gadgets their usage of how they watch, shop, and connect continues to evolve; today the media universe revolves around the consumer.  As the media landscape changes, PRs, Advertisers, and Marketers must navigate this new media universe, understanding not just all the gadgets consumers own, but also how they use media across devices to form their own behaviors.

Working with Nielsen’s data to provide insights into cross-platform media usage, I helped design the 2012 Consumer Usage Report from concept through completion, including the above inforgraphic meant to help navigate the media universe just in time for CES in January 2013.  Using the common marketing metaphor of the “universe”, meaning all people in the target audience, this visualization provides a snapshot overview of the US media market.  Visualizing the media universe as a solar system of planets (devices) which revolve around the sun (consumers), this infographic maps consumer ownership of digital devices (computers, mobile, tablets, etc) and devices connected to the TV (cable/satellite, game consoles, etc).  Pulling these devices together is gravity, illustrated by how are consumers spending their media time, and some may be surprised that the overwhelming majority of time spent (150+ hours per month) is watching traditional and time-shifted TV.

At the same time consumers’ media habits are rapidly changing, and the media universe continues to expand to incorporare new devices akin to a technological big bang.  During 2012 smartphones became the majority of mobile users in the US for the first time, and nearly 1 in 5 households now owns a tablet computer.  Social media usage continues to grow, and while many more consumers are using it on the go most still connect to social networks using their home computers.  And for cord-cutters like me who get much of their viewing through online stream sites, it may be surprising to learn only 4% of households own IPTV sets, but with 56% of homes using video game consoles it seems likely at least a few are watching video on Netflix and Hulu on their TVs as well.


To learn more about the how consumers use tech and media in their daily lives, please download the full report from Nielsen’s website.  And to see more examples of infographics and data visualizations I’ve worked on, check out my portfolio on this site.

Broadcast, Measurement, video

TV by the Numbers: How I cut-the-cord and share my viewing online

Remote Controller 2
As television networks kick off the upfronts introducing new programs and picking up where existing series left off, there is increasing conversation about using social media to connect fans and viewers with their favorite shows, as well as how many may be cutting-the-cord altogether. Full disclosure: I’m an employee at Nielsen, who have a great perspective of cross-platform insights into what consumers watch, but the measurements shared in this post are my own and are not necessarily shared by my employer.

First, here’s a funny and surprisingly accurate primer on how TV viewing is measured in the US (from Jess3 and ESPN):

JESS3 X ESPN – TV Ratings 101

Behind the Scenes Video: http://vimeo.com/28914706 ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting-at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.

Appointment Viewing

For the last two years I’ve been using social media tools like Get Glue, Miso, and IntoNow to track my viewing and to share my favorite TV shows with friends. These social networks use websites and smartphone apps to encourage more social viewing, opening up the sometimes isolated TV watching experience by connecting viewers who check-in to the same program and generating conversations among fans of the shows. For example, here are some of the shows I’ve checked-in to most recently: Continue reading TV by the Numbers: How I cut-the-cord and share my viewing online →