Today Apple is expected to unveil its new Apple Watch (finally), but six months ago it wasn’t clear to everyone why Apple announced their newest product so early. So that same day in September I wrote this blog post about why Apple might have announced their newest product so far in advance, from a marketing strategist’s perspective.

Post originally appeared on September 9th, 2014 on MattHurst.com: Continue reading Why Did Apple Announce Its Watch So Early? A Strategic Marketer’s View →