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Ideas

May’s 11

Lauren Reid and Matt Hurst pose for a photo with Pee Wee Herman
Every month I share a list of 7 things shaping my perspective in life. It’s been a couple months since my last update, so I’m going to include a few extra for this edition.

  • Application – Instagram. Instagram has become my preferred way to share photos on Twitter, Facebook, and to make posts on my photo blog Speaking in Megapixels. It’s fun and easy using it to turn cameraphone pics into memorable photos. I find myself increasingly posting Instagram in place of Twitpic to share instant memories over the internet.
  • Blog – Geekosystem. Imagine a blog that brings together the best links from Reddit + Tech blogs + general geeky ideas in a single source.
  • Colleague – Jake Brus. I worked with Jake as a student at American University, and was impressed by his knowledge of branding and creative writing style. A midwesterner educated in DC, Jake is a pragmatic problem solver and great collaborator of projects in the classroom. And since graduating he’s started writing a blog about Place Branding which is recommended reading for anyone who wants to learn about the subject.
  • Music – Harry Nilsson. Probably the best pop musician in the 1960s-70s since forgotten, whose soaring harmonies I can’t help but sing along to myself.  He’s the consummate musicians-musician, and his exploits have since made him the subject of the documentary “Who is Harry Nilsson (and why is everybody talking about him)?”  After watching the film, it’s easy to understand why.
  • Social Network – Empire Avenue. The stock exchange game lets you buy and sell stocks of individuals on social networks, increasing their values based on social media activity. While it’s not meant to act as an social currency like competing influence ratings metrics (Klout comes to mind), it makes for addictive gameplay that effectively functions as a social network in its own right, complete with personal profiles and public comments.
  • Television – The Office. This season we wished farewell to Michael Scott, wrapping up years of plot lines into satisfying conclusion. Nostalgia for the “World’s Best Boss” was hi, and even Ricky Gervais couldn’t resist making a cameo for the character he made famous. No one knows who will play the next boss at Dunder Mufflin, but I’ll be watching along with everyone else.
  • Word Game: Words with Friends. Yes it’s just Scrabble, but by opening up to my network of friends through my iPhone changes they way we can play. Just look up “matthurst” if you want to play a game with me!

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Ideas

July’s 7

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Just when you though 2009 couldn’t get any more crazy, this last month saw witness to revolutions taking place in the streets and online, overshadowed by celebrity deaths and iPhones.  So it’s time once again for me to share some of the trends and ideas that have emerged  in my sphere of influence recently:

Comic: Superhouse. A new webcomic, illustrated by the Chris Maue.  Required reading if you like to LOL.

Meme: Michael Jackson. Did anyone even remember how much they enjoyed the King of Pop as an entertainer anymore? Within minutes of his death millions of people reacted in shock, and later celebration of this musical icon. In the wake of the news, websites like CNN, Twitter, and even Google received spikes in traffic that nearly took down their servers.

Music: Beck’s Record Club project.  Every week Beck releases a cover version of a song through each sequential track from a record album. First up he’s recording The Velvet Underground & Nico. These cover songs are accompanied by original music videos they make themselves. Beck has always been and will probably remain the most significant musical influence in my life.

Politics: Iran Election. Maybe you remember hearing about this before a bunch of celebrities died? For a little while it looked like real democratic reform was about to take place at the will of it’s people.  People around the world rallied to their support, and Twitter became really important.  This last month has been heartbreaking.

Social Network: TIE – Reddit & Kirtsy.  Social Bookmarks are the agenda setting mediums for the 21st century.  Whereas Reddit serves an audience more engaged with newsmedia, with measurable influence in this community.  Kirtsy offers many of the same great shared links, but without the misogyny that prevails on Digg (among others).

Theory: Image Repair Discourse.  Benoit provides a model through which reputations can be repaired through appropriate responses to each crisis.  Depending on the nature of the crisis, there are several strategies through denial, evading responsibility, reducing offensiveness, mortification, and taking corrective action.  These are strategic approaches to communicating with the public about your impact during a crisis.

Video: DTV Transition.  On June 12th, broadcast television signals were   switched from analog to all digital signals.  Believe it or not, millions of people did not know about or how to make the switch to DTV.  After all my work helping to spread the word online last year, I was happy to tune in for the last night of analog TV.