Resume

Feel free to download a copy of my resume, or connect with me on LinkedIn. If you have any questions about my skills or experience, please email me or use any of my contact information.

Education

American University, Washington, DC
Master of Arts in Public Communications, August 2009

Webster University, Webster Groves, MO
Bachelor of Arts in Film, May 2008

Work Experience

Director, Performance Marketing, Recruitics (2023)
Director, Marketing Strategy (2021 – 2023)
Senior Marketing Strategist (2021 – 2021)
Talent Acquisition Strategist (2019 – 2020)
Marketing Strategist  (2018 – 2019)

  • Trained and lead a team of performance marketers managing advertising campaigns for Fortune 500 companies, enterprise staffing agencies, and high-growth employers
  • Planning, executing, and reporting data-driven advertising and media plans to support clients’ recruitment marketing and hiring goals
  • Created custom dashboards to help measure ROI and gain insights from programmatic job advertising, search engine marketing, social media, and brand campaigns across multiple industries
  • Partnered with brand/creative teams to build landing pages to support lead capture and nurture of prospects
  • Crafting data-driven stories using analytics and behavioral marketing research to help companies understand how to use marketing strategy more effectively
    • Example: Improved ROI using programmatic advertising for a national retail client, yielding more than twice as many candidates (up 178% YoY) while decreasing acquisition costs by 42%

Content Marketing Manager, HelpMeSee (2016 – 2018)

  • Managed all aspects of content marketing including website, copywriting, blog posts, reports, presentations, videos, email and print media to promote global non-profit organization.
  • Lead in-house creative team to develop branded content to support business goals
  • Created editorial calendar for use in content marketing strategy.
  • Partnered with Development/Sales team to develop marketing campaigns to build long-term value with diverse segments of stakeholders
  • Launched two new websites (US & India) and optimized all webpages.
    • Example: Optimized Google Ad Grants spending to 99% efficiency and qualified organization for Grants Pro funding for Google AdWords.

Social Media Coordinator, HelpMeSee (2015 – 2016)

  • Managed social media for global healthcare non-profit, publishing daily updates and engagement on multiple social platforms.
  • Delivered weekly, monthly benchmark reports on digital marketing goals.

Communications Analyst & Coordinator, The Nielsen Company (2010 – 2014)

  • Managed media relations/communications for Nielsen’s cross-platform measurement of online, mobile, and social media.
  • Created media-friendly content, including blog posts and infographics, which showcase Nielsen’s data-driven insights into consumer behavior.
  • Leveraged Nielsen’s digital measurement/analytics  tools to write white papers, reports, and industry presentations.
  • Promoted thought leadership through strategic outreach to targeted news media and industry influencers via blog posts and social media updates.

Digital Marketing Strategist, Blue Fountain Media (2010 – 2010)

  • Directed research using web analytics and social media measurement to build digital marketing strategies for consumer brands, non-profits, and government agencies.
  • Promoted clients through online marketing, SEO copywriting, and social media management, which grew web traffic from target audiences and increased conversions.

Online Analyst (Intern), New Media Strategies (2009 – 2009)

  • Researched online word-of-mouth to measure attitude and promote awareness for consumer brands and product marketing.
  • Monitored social media discussion for brand protection and crisis communications.
  • Audited hundreds of videos online to protect brands and copyrighted media.

Voter File Manager, Jay Nixon for Governor (Missouri)
2008 – 2008

  • Designed and maintained database registry of voter information for election campaign, which helped identify undecided voters for communications campaign and get-out-the-vote drive.
  • Directed survey research of over 200,000 constituents, and coordinated hundreds of volunteers for our field office.

Volunteer Experience

Social Media Coordinator (volunteer), American Red Cross (2014 – 2018)

  • Improved outreach to local communities via social media, in support of the American Red Cross’ metro NY chapter.
  • Copywriter and contributor for Red Cross’ blog.

Consultant, Living Classrooms (2009)

Consultant, Department of Commerce (2008)

Editor-in-Chief, Highway 61 revised (2007 – 2008)

  • Founding editor, writer for local blog/website in St. Louis metro.
  • Managed team of blog writers, and coordinated promotion across social media.
  • Developed branding, established new local media property.
  • Created original short audio and video podcast segments.

Skills & Certifications

Communications & Marketing: HTML, WordPress, Adobe Creative Suite, Photoshop, Final Cut Pro, Cision, Google Analytics, Omniture, SPSS, Google AdWords, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Hootsuite, and experienced on most content management systems (SEM) and all social media platforms.

Computer: Proficient in Mac and PC operating systems, all Office applications, basic server and database management.

Certifications:

Social Marketing Certification (Hootsuite), Hootsuite Platform Certification, Social Media Basics for crisis communications (Red Cross), Facebook Blueprint eLearning program, Google Analytics individual qualification.

Awards & Recognitions

Simply Excellent, Gold Award (Nielsen) – March 2012

“Matt took the initiative to develop a Nielsen/NM Incite post for the Super Bowl. The result was an incredibly creative and engaging infographic that wowed. This work advanced Nielsen’s mission of creating ‘open’ and dynamic materials for the marketplace.”

Simply Excellent, Silver Award (Nielsen) – September 2011

“In recognition of Matt’s contribution to the State of the Media: The Social Media Report in 2011, from research and planning to design and distribution of this landmark report.”

References

Alana Johnson – VP Media Relations, Nielsen
Email – Website

Ishmael Vasquez – Digital Marketing Strategist, Blue Fountain Media
Email – Website

Gabe Bullard – News Director, WFPL 88.5 (Louisville)
Email – Website

Matthew Nisbet – Communications Professor, American University
Email – Website

Content Marketing, Communications, and Social Media Strategy